At myFirst, we’ve built more than just gadgets; we’ve created a complete kids’ tech ecosystem designed for families of all kinds. What started as a high-quality kids camera for real photography has evolved into a global brand trusted in over a million households.
From 4G smartwatches for children with GPS to volume-limited audio safety in our headphones, digital smart frames, and instant print and digital cameras, we provide the tools kids need to explore the world safely. Our mission is simple: to move beyond digital abstinence, which doesn’t work, and toward guided exploration.
The heart of our ecosystem is myFirst Circle. It’s a safer social experience where families stay connected through voice, video, and text. Managed entirely by parents, it allows kids to share photos and life’s big moments in a walled garden environment — free from ads and strangers.
As pioneers in kid-safe wearable technology, we don’t just make toys — we build tech that grows with your child. Our commitment to innovation has earned us international acclaim:
myFirst was founded by a group of Super Dads — tech development engineers and entrepreneurs who wanted a better digital future for their own children.
The spark came when our founder, G-Jay Yong, noticed his two-year-old daughter, Ru Faye, trying to hoist his heavy, expensive Canon DSLR. Recognizing a massive gap between cheap toys for kids and pro gear for adults, G-Jay used his engineering background to create a real camera for small hands.
Today, that same spirit of innovation drives our global team. Whether we are launching at Costco and Walmart or supporting local retailers in 36+ countries, we remain focused on keeping your kids safe, entertained, and engaged.
myFirst aims to enrich a child’s learning process by moulding experiences through fun and innovative gadgets. Designed to grow with our children, myFirst continues to prepare kids and teens to embrace the technological era.
myFirst is now loved by parents everywhere and sold across the globe, including Singapore, Japan, Taiwan, Korea, Qatar, UAE, Malaysia, Vietnam, Thailand, Philippines, Sweden, Spain, Mexico, UK and the USA!
myFirst cultivates a community where kids can safely embrace and get introduced to technology before they get in touch with the challenges of the adult tech world, which is crucial in today’s age.
Our dedicated team prioritizes the creation of high-quality, reliable, and functional products, addressing every concern parents have for their children. Offering a range of styles and options for each device, myFirst caters to diverse parenting styles, ensuring there’s a tailored solution for every need and every situation. myFirst places immense value on feedback from parents and children, committing to a continuous enhancement of our products.
Join us on the journey to align the building blocks for building big and creative minds! Our mission lies in our technology and platform to open up new experiences, conversations, and memories as your families all around the world.
Striving for Greatness & Perfection
We’re honored that myFirst Camera 50 has won the Reviewed Award at CES 2025!
Recognized for its AI-powered editing, creative tools, and kid-safe design, it lets young photographers capture, enhance, and share memories securely with parental controls via the myFirst Circle app.
Based on a 2024 parent survey, our kids’ smartwatch received high ratings for its safety, design, and child-friendly features, reinforcing the trust families have in our technology.
myFirst Fone R1s won the Parents' Choice Award for the Best Smartwatch for Kids in 2023! We are incredibly grateful and humbled to receive this prestigious award.
We are delighted to share the wonderful news that myFirst has secured an impressive 20th place out of 300 participants for the TOP E-Commerce Merchant 2023 award.
myFirst was announced as the winner of the BEST INNOVATION and BEST PRESENTATION awards at GATES Smart Pitch.
From amongst 2650 great startups from around the world, myFirst fought our way into the top 360 companies and eventually to the top 51s landed in Korea, and now we won 2nd place in the finals!
After 3,000 judging hours, more than 1,100 products sent out to families and endless testing with babies, toddlers, and parents, we are thrilled and honored to announce that we won silver for myFirst Fone R1s in the Made For Mums Toy Awards 2022!
We at myFirst are super happy to announce that we have won the Gold Award in the Made for Mums Award 2019. Our myFirst Drone and myFirst Camera 2 clinched the Gold Award for their respective categories and we could not be more proud of it! Shoutout to our fans and the people behind the Made for Mum website and award.
