At myFirst, we’ve built more than just gadgets; we’ve created a complete kids’ tech ecosystem designed for families of all kinds. What started as a high-quality kids camera for real photography has evolved into a global brand trusted in over a million households.
From 4G smartwatches for children with GPS to volume-limited audio safety in our headphones, digital smart frames, and instant print and digital cameras, we provide the tools kids need to explore the world safely. Our mission is simple: to move beyond digital abstinence, which doesn’t work, and toward guided exploration.
The heart of our ecosystem is myFirst Circle. It’s a safer social experience where families stay connected through voice, video, and text. Managed entirely by parents, it allows kids to share photos and life’s big moments in a walled garden environment — free from ads and strangers.
As pioneers in kid-safe wearable technology, we don’t just make toys — we build tech that grows with your child. Our commitment to innovation has earned us international acclaim:
myFirst was founded by a group of Super Dads — tech development engineers and entrepreneurs who wanted a better digital future for their own children.
The spark came when our founder, G-Jay Yong, noticed his two-year-old daughter, Ru Faye, trying to hoist his heavy, expensive Canon DSLR. Recognizing a massive gap between cheap toys for kids and pro gear for adults, G-Jay used his engineering background to create a real camera for small hands.
Today, that same spirit of innovation drives our global team. Whether we are launching at Costco and Walmart or supporting local retailers in 36+ countries, we remain focused on keeping your kids safe, entertained, and engaged.
myFirst aims to enrich a child’s learning process by moulding experiences through fun and innovative gadgets. Designed to grow with our children, myFirst continues to prepare kids and teens to embrace the technological era.
myFirst is now loved by parents everywhere and sold across the globe, including Singapore, Japan, Taiwan, Korea, Qatar, UAE, Malaysia, Vietnam, Thailand, Philippines, Sweden, Spain, Mexico, UK and the USA!
myFirst cultivates a community where kids safely introduced to technology before they take on the challenges of the adult tech world, which is crucial in today’s age.
Our dedicated team prioritizes the creation of high-quality, reliable, and functional products, addressing every concern parents have for their children. Offering a range of styles and options for each device, myFirst caters to diverse parenting styles, ensuring there’s a tailored solution for every need and every situation. No family is the same, and no family is perfect — and we embrace them all! myFirst places immense value on feedback from parents and children, committing to a continuous enhancement of our products.
Join us on the journey to build big and creative minds! Our mission lies in our technology and platform keep families connected, talking, and sharing life’s experiences with each other — safely.
