Product Launch Winter 2024

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The Countdown to Connection Begins

Days

Hours

Seconds

Don’t Miss the Big Reveal

Get a Glimpse

Feel the Connection in Action

See What You Missed at myFirst Product Launch

Here’s What We Announced

myFirst Fone S4

Stay closer to your kids than ever – a smartwatch that connects, protects, and empowers

It’s your child’s ultimate companion for adventure and safety

Powerful Features

Note: The displayed price is in USD.

myFirst Camera Insta 20

Capture, print, and cherish every moment instantly with – creativity made fun and effortless for kids

With instant photo printing, fun filters, and a durable design, the Camera Insta 20 turns every snap into a magical keepsake

Snap, Print, and Connect

Note: The displayed price is in USD.

Smartwatch Evolution with myFirst

Our First Smartwatch

myFirst Fone S1

The myFirst Watchfone was great for basic communication, but I really hoped for features like GPS tracking and SOS button for better peace of mind as a parent.

Sarah Tan

2017

Singapore’s Best-Selling Model

myFirst Fone S2

The myFirst S2 was a lifesaver for me to track my son's location, and the SOS button gave me peace of mind. I just wish it had video calls so I could see his face while we talk!

Adam Lim

2020

Introducing Our First R Series

myFirst Fone R1

The R1 has been a game-changer for my kid! The GPS works perfectly, and the SOS button gives me peace of mind. The battery life is pretty good, lasting a couple of days. If I could ask for one thing, maybe a heart rate monitor in the next model would be great for added health tracking!

Tan

2021

Globally Top-Selling Model

myFirst Fone R1s

I upgraded to the R1s for my daughter, and she loves it! The geofencing feature is super handy, and I like the colorful design. The addition of the heart rate monitor is great too. For the next model, maybe a music player would be fun?

David L.

2021

Parents’ Favorite

myFirst Fone S3

The S3 is perfect for my active child. The battery lasts longer. Would be great to have more fun features, like games or activities.

Tan Wei Ling

2023

Best Entry-Level

myFirst Fone R1c

The R1c is perfect for my younger son. It's small, easy to use and the GPS is spot on. However I do miss the heart rate monitor that's available on other models. If the next version could include that, it would be great.

Melissa W.

2023

Our Latest Innovation

myFirst Fone R2

The R2 is amazing! The display is like they say, vibrant and the fitness tracker is great for tracking steps and health. The battery lisfe is good too. It's a little big maybe a smaller size for younger kids would be awesome.

Jason H.

2023

A New Era of Connection Begins

myFirst Fone S4

Discover the myFirst Fone S4:

The smartwatch that makes every step a win and every play an adventure. With habit trackers, rewards, real-time GPS, and magiCode messaging, kids stay active while parents stay at ease. Healthy habits, big wins, and endless fun — it’s all here!

2024